Question: SERVICE MANAGEMENT Task INDIVIDUAL DESIGN PROJECT To be done individually. Invent and design your own Service Company. Define the following points of its Strategy: Identify

SERVICE MANAGEMENT

Task

INDIVIDUAL DESIGN PROJECT

  • To be done individually.
  • Invent and design your own Service Company.
  • Define the following points of its Strategy:
    • Identify the Target Market
    • How are the results stated in terms of the customer?
    • How do customers perceive the service concept?
    • What efforts are required in terms of the manner the service is designed, delivered, and marketed?
    • What are important business features (i.e., operations, finance, marketing, organization)
    • Where are effort and investments focused?
    • How will quality and cost be controlled?
    • How does the system differentiate itself from competitors (i.e., quality, price, convenience)?
    • Are barriers to entry created?

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