Question: Services are difficult to be evaluated before customers buy, or even after they buy and consume them. What characteristic of service cause this challenge for

Services are difficult to be evaluated before customers buy, or even after they buy and consume them. What characteristic of service cause this challenge for services retailers?

Multiple Choice

Intangibility

Perishability

Inconsistency

Consumability

Compatibility

Services are difficult to be evaluated before customers buy, or even

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