Question: Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective

Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective in overcoming intangibility?

Group of answer choices

offer monetary incentives to customers

use robots or automation technologies

offer money

-

back guarantee

use virtual reality to let customers get a feel for the service

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Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective in overcoming intangibility?

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