Services are much different than products. Services cannot be touched, they cannot be stored and, in many cases, there is a noticeable difference in the quality and consistency of the service delivered. The text discusses five essential differences between services and goods.

For part one of the assignment discuss the first four essential differences and how a company can address these differences when marketing to consumers and how can they help the consumer feel more comfortable when using the service.

The fifth essential difference is the specifications of services that are defined and evaluated as a package of features that affect the five senses$.$ Pick an example restaurant$/$fast food chain and discuss the four features the book lists. Be sure to address all aspects of each feature. You will have to research the company to gather some of information and their approach. Do you think the company has been effective in addressing these features to give the consumer a pleasant experience?

What is service bundling, list two examples of companies using this marketing approach, it can be a consumer or business service.