Services Consumer Segmentation and Target Consumer (Please put a. and b. in front of the answers for each sub-question):

1. Make a possible Service Consumer Segment Bubbles (state 5-6 unique selling points and provide explanation, no need to draw actual bubbles) of the world famous Bon Chon Fried Chiken. Please, write "one service customer statement" for ONE potential target market of Bonchon. (2.5%)
2. Write a "positioning statement" for Bon Chon (come up with your own, not looking online). What are points of parity/ differences of Bonchon vs. KFC vs. McDonalds? (2.5%)