SERVICES MARKETING TERM PROJECT (30 marks) MAY - AUG 2021 This project must be done in groups of 4 -6 students. Using the SERVQUAL Model or the Expanded Services Marketing Mix (7Ps) as a tool, describe the perceptions of students about the teaching service they receive at Wisconsin International University College. Based on your findings, make recommendations to the Management of the College on how they can improve the teaching service delivered. Required A) Design a questionnaire to collect information from students, and include a Likert scale based on the model you have chosen. (6 marks) B) Collect information from a sample of 20 - 30 students. C) Write a report on your findings. Your report should include the following sections: 1. Introduction - 4 marks - 4 marks 2. Methodology - 10 marks 3. Presentation and Analysis of data - 4 marks 4. Conclusions and Recommendations - 2 marks 5. References Submission Requirements Due date - 24th July, 2021 Times New Roman, Font 12, Double spacing, Alignment Justify . One combed-bound copy to be submitted per group. Include a copy of the questionnaire in the appendix