Question: Services often are perceived as riskier purchases because the customer has to like the service provider personally, but does not have to interact with anyone
Services often are perceived as riskier purchases because the customer
has to like the service provider personally, but does not have to interact with anyone when purchasing a product
cannot find reviews of services as easily as reviews of products
has less chance to sample the service before purchase and cannot return it after purchase
has to pay full price with no opportunity for discounts
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