Question: SERVQUAL is a multi - dimensional research instrument, designed to capture consumer expectations and perceptions of a service along five dimensions. What are these five
SERVQUAL is a multidimensional research instrument, designed to capture consumer expectations and perceptions of a service along five dimensions. What are these five dimensions?
Comfort, Convenience, Affordability, Innovation, and Friendliness
Satisfaction, Speed, Efficiency, Trustworthiness, and Communication
Quality, Value, Integrity, Honesty, and Respect
Responsiveness, Reliability, Tangibles, Empathy, and Assurance
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