SESSION 1 - CASE STUDY Case Study Background Bank Auru has a pedigree that most local baristrum of the Remed tank based on 13 locations, a history dating back more than 100 years. They are unity leaders and keep current with cutting-edge banking technology tarktioned for growth any bank can be The Problem Despre loving everything in testaver. Bank Arewarding anning Growth rate in deposits over the next few years in its peographic region and the bank had maxed out its geographic footprint. To expand beyond current boundaries, Bandur would have to build more branchel, which are prohibitively The Challenge What could Bank Auro do te bring in new customers and put the post trendine back on the upswing? There was only one Section for the thut was online Bank Aure already had an online presence, but they were seeing online only bumis starting to pick up momentum and grab market share. They needed a partner that could not be them an online only site. but help them maintain high search engine ranking, tetheted and support them as they staked clam in the online only banking world The Online-Only Bank Marketing Strategy and Solution Bank Auro treated an online only entity known as Bank Connect and partnered with AC Nielson Interactive Marketing to help them take it on coch. A on created the se's descopy, and nuts and bobs over a period of four months and puided it to a successful debut at www.bank.com While it was tempting to focus on peidech, AC ebont competitor e Leal thank were also doing content marketing and promoting thought leader more integrated Marketing Financial Services Shetty approach was called for Througe sharing the content and promoting Bank Auro's thought leadership, AC Nielson soups to create conversion and create a stronger value proportion Bank Marketing Tactics Helly persuasive landings Video and podcasting Ebooks written for top of the tunnel canto action Weekly blog Social Media Marketing . Questions: 1. What could Bank Aure do to bring in new customers and put the deposit trendline back on the upswing? 2. What could Bank Auro do to innovate financial products and services? 3. In your opinion do you think Bank Auro needs to go for third party services. Yes/No justify your answer 4. What additional Bank Marketing tactics can Bank Acro use? SESSION 1 - CASE STUDY Case Study Background Bank Auru has a pedigree that most local baristrum of the Remed tank based on 13 locations, a history dating back more than 100 years. They are unity leaders and keep current with cutting-edge banking technology tarktioned for growth any bank can be The Problem Despre loving everything in testaver. Bank Arewarding anning Growth rate in deposits over the next few years in its peographic region and the bank had maxed out its geographic footprint. To expand beyond current boundaries, Bandur would have to build more branchel, which are prohibitively The Challenge What could Bank Auro do te bring in new customers and put the post trendine back on the upswing? There was only one Section for the thut was online Bank Aure already had an online presence, but they were seeing online only bumis starting to pick up momentum and grab market share. They needed a partner that could not be them an online only site. but help them maintain high search engine ranking, tetheted and support them as they staked clam in the online only banking world The Online-Only Bank Marketing Strategy and Solution Bank Auro treated an online only entity known as Bank Connect and partnered with AC Nielson Interactive Marketing to help them take it on coch. A on created the se's descopy, and nuts and bobs over a period of four months and puided it to a successful debut at www.bank.com While it was tempting to focus on peidech, AC ebont competitor e Leal thank were also doing content marketing and promoting thought leader more integrated Marketing Financial Services Shetty approach was called for Througe sharing the content and promoting Bank Auro's thought leadership, AC Nielson soups to create conversion and create a stronger value proportion Bank Marketing Tactics Helly persuasive landings Video and podcasting Ebooks written for top of the tunnel canto action Weekly blog Social Media Marketing . Questions: 1. What could Bank Aure do to bring in new customers and put the deposit trendline back on the upswing? 2. What could Bank Auro do to innovate financial products and services? 3. In your opinion do you think Bank Auro needs to go for third party services. Yes/No justify your answer 4. What additional Bank Marketing tactics can Bank Acro use