Set 1: Strategic Planning For McDonald's (SUBMIT HERE) Exercise 8A: Perform an EPS/EBIT Analysis for McDonald's Purpose An EPS/EBIT analysis is one of the most widely used techniques for determining the extent that debt or stock should be used to finance strategies to be implemented. This exercise can give you practice performing EPS/EBIT analysis. For this exercise, it is best to use the strategic planning template. Just open the template and click on the EPS/EBIT icon, enter the appropriate information given below, and analyze the results. You may do this exercise manually, but the template is fast and effective and widely used globally by both businesses and students. (We authors want you to be able to say on your resume that you are "proficient using excel-based strategic planning software," so potential employers will be impressed)