SHARE PPS OR TEXT AND PLATFORM TEXT AS ASKED IN QUESTION

Task 2 Suggested time: 3-5 hours Suppose you are working alongside a professor to developing a course on Marketing Management for fresh graduate students who want to become marketing managers in the future. You want to help the learners select an appropriate marketing channel for their products and services. The script that the faculty has used to record the videos for this part can be accessed here. (Only video 1 is relevant for this assignment, the rest have been provided for context.) Now you need to: 1. Visualise the first video from the script. Create a detailed document that has instructions for the graphics and editing teams. This document is called a PPS (Post Production Script). @ Post Production Script (PPS): A PPS is a word document that graphic designers and video editors use to understand how to add graphics to the videos. The document has two major components: voiceover and instructions. The voiceover consists of the script that the professor used while recording the video. The instructions include detailed descriptions of the kind of graphics you require and how to sync them with the voice ver. You can visit shutterstock.com to find links to whatever images necessary. Create the PPS in the format shared in the reference link. 2. Develop some accompanying text for the learners which will be provided along with the first video. This text is called Platform Text. o I Platform Text: The learner consumes the content via the upGrad learning platform. This platform contains both text and video. The text helps set the context before each video. After the video, the text also summarises the key learnings. Create the platform text in the format shared in the reference link. Accordingly, as your submission for this assignment, you need to: 1. Share a PPS for video 1 2. Write a 300-word Platform Text for video 1 Reference material: Sample PPS + resulting video Sample format for platform text We hope you have fun doing this assignment! Video 1: In the earlier module on Marketing Strategy", you learnt about the marketing process and the 4P's of marketing mix i.e Product, Price, Place and Promotions. The three P's, Product, Price and Place are about developing a good product that provides a value to the customer, pricing it attractively and making the product accessible in the market. But in today's competitive landscape, the right product, price and availability is just not sufficient for a product to be successful. With a plethora of similar products available in the market, it is important for the brands to communicate their differentiated proposition to the target consumer. To be able to do this, the brands have to find the right medium through which they can communicate and build their identity among the consumers. There are many channels available for any brand through which it can connect with its target segments. Traditionally, marketers have been doing this through channels such TV, Radio, Print, Billboard advertising etc. With the advent of the internet and advances in technology, marketers now have an opportunity to connect and reach their target audience through several online platforms and avenues. So, broadly there are 2 types of channels - offline and online and a brand would use a mix of these 2 channels. Let's try to understand this with an example. Pepsi continuously attempts to freshen its communication to stay relevant with the youth - be it 'Oh Yes Abhi!' to associate with the in-the-moment attitude of the younger generation or the more recent 'Swag campaign'. How did Pepsi get this positioning across to the consumer? Pepsi ran a Television and radio campaign. There were billboards and digital sign-boards. These are the offline channels leveraged by Pepsi for the campaign. Pepsi shared relevant creatives on their Twitter and Facebook pages. Pepsi also created a music video with T-Series and pushed it to Youtube. The video went viral with close to 150 million views in 6 months! The song is available on all music apps as well. Youtube, Facebook, Twitter these are some of the online channels for communicating with the consumer