Share relevant content from your LinkedIn feed.

It$$s one thing to have a network of connections on LinkedIn $$ it$$s far better to have an active role in that network, appearing in your connections$$ LinkedIn feeds in a way that adds value for them. Sharing relevant content with your network is one of the most accessible ways. You can start by keeping a close eye on your LinkedIn feed and sharing content that you find genuinely interesting $$ and that aligns with your point of view.

Add comments

Sharing is great $$ but it$$s just the starting point. When you add comments to your shares, you give yourself greater prominence within the feed and express why you think a particular content matters. Well$-$expressed comments also enable you to share a broader range of content. It might be that you disagree with a point of view but still find it interesting, for example. A comment that can express that viewpoint starts to establish your opinion and thought leadership. It$$s also more likely to draw additional comments, raising your profile across LinkedIn. Bear this in mind when you$$re writing your comment $$ and make sure you$$re saying something you$$re happy for people to associate with you.

Follow relevant influencers for your industry.

Following relevant influencers on LinkedIn helps to put a range of exciting content in your feed, which you can then share with others when you think it adds value. It also helps to give context to your LinkedIn profile, demonstrating your passion for what you do$.$

Become an employee advocate.

LinkedIn Elevate is our platform for helping businesses launch and manage employee advocacy programs $$ and it generates some fascinating insights into the impact that employee sharing has on those doing the sharing. In fact, $86\%$ of employee advocates say that sharing content for their business has positively affected their careers. If your business uses Elevate, it$$s a great way to take a more active role in getting your brand content out there. If not, it$$s still worth reaching out to colleagues and asking who$$s producing content that would be worth sharing on LinkedIn.

Publish long$-$form content $$ and use it to start conversations.

The more you share and comment on content, the more you establish your expertise and thought$-$leadership credentials on LinkedIn. Publishing long$-$form posts is the natural next step to take. A great starting point is to monitor your response to your comments and shares. Are there particular subjects and points of view that resonate with your network? Are there comments you have shared that you could expand on in a post? Evolving your thought leadership in this way keeps it honest $$ and keeps you plugged into the issues your connections are talking about. Be ready for your long$-$form posts to start new conversations, too. Keep an eye on the comments and be ready to respond.