Share the difference between internal data and external data.

Explain the difference btwn primary and secondary data.

Primary data focuses on what? What are some negative concerns about gathering primary data versus secondary data? Provide example. What questions should you ask?

What are some ways to conduct primary and secondary research?

3. Complete the following exit slip question.

Explain what is meant by One to One Marketing. Create a draft, outlining what this might look like for your business.