Question: Share your view on how the following terms are applicable in the context of international marketing: (1) ethnocentrism, (2) seed-refernce criterion, (3) high-contest culture, (4)

Share your view on how the following terms are applicable in the context of international marketing: (1) ethnocentrism, (2) seed-refernce criterion, (3) high-contest culture, (4) low context culture, and (5) cultural imperialism

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