Question: Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular
Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the stage of consumer decision process.
postpurchase evaluation
problem recognition
purchase decision and purchase act
search
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