Sharon Smith is the marketing manager of a large savings and loan association that has branches throughout
Question:
Sharon Smith is the marketing manager of a large savings and loan association that has branches throughout the state. She would like to mail a promotional piece to prospective borrowers. Manger has selected three regions in which to do a mailing. A marketing agency can supply lists of prospective borrowers in each region, as shown in Table 4-10 Sharon would like to have a pool 15,000 names and would like the mail to contain at least 10 percent of the each list Also she doesn't want more than 40 percent these requirements for the least cost. Assume that there is no overlap among list and that any quantity can be ordered from each list.
Region List size Cost per name
1 10,000 $0.11
2 20,000 $0.12
3 30,000 $0.13
Region | List size | Cost per name |
1 | 10,000 | $0.11 |
2 | 20,000 | $0.12 |
3 | 30,000 | $0.13 |
Basic Business Statistics Concepts and Applications
ISBN: 978-0132168380
12th edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel