Question: Sharp Printing, AG Three years ago the Sharp Printing ( SP ) strategic management group set a goal of having a color laser printer available

Sharp Printing, AG
Three years ago the Sharp Printing (SP) strategic management group set a
goal of having a color laser printer available for the consumer and small
business market for less than $200. A few months later the senior
management met off-site to discuss the new product. The results of this
meeting were a set of general technical specifications along with major
deliverables, a product launch date, and a cost estimate based on prior
experience.

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