Shell's purpose is to power progress together by providing more and cleaner energy solutions. Shell's strategy is to strengthen the position as a leading energy company by providing oil, gas and low-carbon energy products and services as the world's energy system transforms. Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 87,000 employees in more than 70 countries.Shell launched Strategy Day 2021 on February 11, 2021with the slogan 'Shell accelerates drive for net-zero emissions with customer-first strategy'

Read and understand the given Shell Strategy Day - 2021presentation transcripts, which will share with you some special insights into the many facets of the company then answer the questions below in relation to the given report.

 

Question:

 As to the statement given by the Chief Executive Officer, Ben Van Beurden "Shell'starget is to be net-zero emission energy business by 2050". As to your opinion, analyse the steps taken by Shell strategically in order to achieve the aim both positively and negatively.