Question: Sheth, J . ( 2 0 1 2 ) The Reincarnation of Relationship Marketing,Links to an external site. There is a perception that relationships can

Sheth, J

. (2012)

The Reincarnation of Relationship Marketing,Links to an external site. There is a perception that relationships can exist between organizations and their customers. Discuss this statement and your thoughts on how this looks now as well as in the future for businesses.

Identify the key components of CRM

.

Explore technology and organizational issues within relationship marketing.

Sheth, J . ( 2 0 1 2 ) The Reincarnation of

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