Question: | shift Anthony was laid off after working for 10 years in the sales and marketing team in a tinational company. He then decided to

| shift Anthony was laid off after working for 10
| shift Anthony was laid off after working for 10 years in the sales and marketing team in a tinational company. He then decided to start his first own business - IKEA through franchise entrepreneurial alliance) in East Malaysia. What are the key characteristics and behaviors Mr. Anthony must have if he wants to be a successful entrepreneur and why

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