Question: Shine - Bright Dish Corp. has five different dish soaps, each has a different fragrance but they all do the same job of cleaning dishes.

Shine-Bright Dish Corp. has five different dish soaps, each has a different fragrance but they all do the same job of cleaning dishes. These products are all treated as a unit and have a similar marketing strategy. This group of products is an example of a Blank______.
Multiple choice question.
specialty product
marketing mix
product line

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!