Short Answer 1 - 6 marks "Get Active' was a fitness studio where their clients came in for personal training. Due to COVID-19, 'Get Active' found their business had to change because their clients were no longer able to physically come into their classes. As a result, 'Get Active' launched a Zoom integration platform to change their business so they were now helping other fitness and yoga studios do online virtual classes. 'Get Active' helped these fitness businesses transition so they could remain open. The result? Awesome stories of fitness facilities and yoga studios being able to keep their businesses alive while encouraging gym and yoga members to continue working out at home. a) Consider corporate level strategies and decide what 'Get Active' did to change their business focus -2 marks b) Apply the 'formulating strategy' concept to 'Get Active' and apply it to how they changed their plans showing the process they went through - 4 marks Short Answer 1 - 6 marks "Get Active' was a fitness studio where their clients came in for personal training. Due to COVID-19, 'Get Active' found their business had to change because their clients were no longer able to physically come into their classes. As a result, 'Get Active' launched a Zoom integration platform to change their business so they were now helping other fitness and yoga studios do online virtual classes. 'Get Active' helped these fitness businesses transition so they could remain open. The result? Awesome stories of fitness facilities and yoga studios being able to keep their businesses alive while encouraging gym and yoga members to continue working out at home. a) Consider corporate level strategies and decide what 'Get Active' did to change their business focus -2 marks b) Apply the 'formulating strategy' concept to 'Get Active' and apply it to how they changed their plans showing the process they went through - 4 marks