Question: Short Answer: 3 Sentences Minimum 1.The decision regarding how to allocate resources between the marcom elements has been described as an ill-structured problem. Explain what

Short Answer: 3 Sentences Minimum 1.The decision

Short Answer: 3 Sentences Minimum 1.The decision regarding how to allocate resources between the marcom elements has been described as an ill-structured problem. Explain what this means. 2. Describe what motivates the increased focus on measuring marketing performance. 3. What is usage expansion advertising? 4. What are the three parts of the Marketing Trifecta? Define each by providing an example

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