Short Answer - 7 marks each (Chose ONLY 2) 1. We have looked at various ways a Marketer should evaluate potential investments that they may wish to propose to management. Explain the 3 ways we learned how to evaluate a potential investment. (3 marks). How did we use the outcome of our analysis to choose between options? (4 marks) 2. List and explain three types of inventories that a company is likely to carry at all times. Explain how a Marketer has an impact on how much of each type of inventory a company haseeds at any point in time. (7 marks) 3. Ratios have limitations. Identify and explain five of them? (5 marks) What is the difference between Horizontal and Vertical Analysis? (2 marks) 4. A Cash Budget provides an important tool for financial analysts and operating managers. Explain the key components of the cash budget. (5 marks) Provide (and explain) two important benefits that a cash budget provides. (2 marks)