Question: Short Answer: Given the following table that includes a list of customers for Mercedes-Benz with their respective RFM values: Given the following table that includes

Short Answer:

Given the following table that includes a list of customers for Mercedes-Benz with their respective RFM values:

Given the following table that includes a list of customers for Mercedes-Benz with their respective RFM values:

Customer

R

F

M

Gargour

4

3

3

Farfour

2

4

5

Habtour

1

2

2

Sanfour

1

2

5

Dabbour

2

5

2

If you want to keep one customer, which one would you choose? Why?

If you want to keep one customer, which one would you choose? Why?

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