short answer please

Question Completion In 2014 Tesco urveiled its first pront from China of 2 million, I hoped for more in the future, China is a work best retail market, with 1.3 billion customers. The Happy Shopper Store is a 17.000 retre mik o radio eastern wet market and modern western hypermarket in Tianji's Industrial zone. It is one shores that Tence with its local partner and Taiwanese food supplier, Ting Hsing. Since the signing of the yok venture Win 2011 the firm has expanded its workforce by 20 per cent. In 2016 it planned to opers 12 more per vidung on Beijing Unlike its overseas rivals, Tesco seems unconcerned about building on its established brand. Carrefour and Wal-Marts mostly well-known global brands, and trade under their own names. But there is nothing in Hymall's Happy Shopper suggests a British link. The colour scheme is orange. The managers and shop floors are Chinese and there were brands on the shelves familiar to a UK shopper. "We are going into local markets in a local fashion said Lucy Neville Route group corporate affairs director. "It doesn't seem essential to use the Tesco name. The UK side provides expertise in IT tood safety and retail management. But the shops are distinctly Chinese, with lots of live Tesh in fish tanks reside and beyde parking areas outside with less than one expatriate for every 1000 Hymall staff, Tesco appears to have a handsoft approach to its Chinese investment. This has gone down well with local staff. When we heard that the Braith firm had bought a big stake in the company, everyone was worried that it could mean big changes, but so far there hasryt been bought a big stake in the company, everyone was worried that means that star Game anything that noticeable, said one staff member. "The middle managers are all Chinese. Only the more See Bridsh. Shoppers in Tianjin did not seem to notice that their local store was party d by Broshum Wears, who spends about 100 yuan on her daily trips to Happy Shopper, said that the only charge she had noticed in the last year an increased variety of products. 1 guess that is because the competition is increasinghe said. "DORS Happy Shopper have a British owner? I didn't know." Huge layoffs and cost cutting were never lety. This partly became AS a (supermarket salaries in China are usually less than 70 for a 160-hour month. But also, hinta numbers are needed to provide service to customers who shop more frequently, but spend less than shoppers in Britain. Vymall stores in 2014 had The market in 2014 was worth $240 billion (E135 billion). It was growing at double diga pace. But Tesce's portion was a long way from the company's dominance in Britain, where Tesco took one in every eight pounds spent a supermarket checkout. Even if business increases, the company is ly to be a household name in China. All foreign companies lag, behind the domestic leader, Hualian, which runs near tores. Click Save and Submit to save and submit. Click Save All Answers to save all answers QUESTIONS 1- Distinguish between the International marketing strategies of Tesco and Carrefour marks 2- Outline two opportunities and two threats to any supermarket retailer considering an entry into the Chinese market. marks] 3. Deciding on the global marketing program implies five global product/communication strategies firms can choose from." As a marketing adviser, discuss which of them looks more appropriate for Tesce to adopt darifying the necessary and the possible dimensions in your advice. [4 marks] END For the toolbar, press ALT+F10 (PO) or ALT+FN+F10 (Mac). Blus B Paragraph 14px I. XO da Ef 3 Aria