Question: SHORT ANSWER QUESTION 2 (400 words maximum): Situation: You have just commenced work as a marketing manager for Toshiba. Toshiba is a large multi-national company,

SHORT ANSWER QUESTION 2 (400 words maximum): Situation: You have just

SHORT ANSWER QUESTION 2 (400 words maximum): Situation: You have just commenced work as a marketing manager for Toshiba. Toshiba is a large multi-national company, operating in a number of consumer electronic markets. Your first job task to is undertake some research on the company background of Toshiba. Furthermore, to research the various markets in which they currently operate in (consider the Australian market or your home country market). Question: Using your knowledge from the course, explain the different levels of strategy with examples from the Toshiba company. Then, outline and explain the four classifications within the Boston Consulting Group (BCG) Portfolio Matrix, with illustrative examples from the Toshiba company, wherever possible. Please ensure your answer is in your own words and uses academic referencing (intext and reference list entry)

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