Short Answer Questions - 40% total marks

Answers should be BETWEEN 0.5 AND 1.0 PAGE of writing for each question. You will be

asked to answer EIGHT (8) questions. Each question is worth 5 marks.

1.

Thinking of the four major types of marketing channels for consumer products, which

type of channel is each of the following products most likely to be distributed? Justify

your answer.

a.

Tin of Heinz Baked Beans

b.

A new marketing textbook

c.

Adidas basketball shoes

d.

Cut-your-own Christmas tree