Short answer questions;

-How do you use chain ratios to help determine potential market size?

-One of the key tasks for marketers is to set a price for products. How do they do that and what things will influence what might be an acceptable price to its market?

-Marketers need to use estimated margins within their channel of distribution to help set desired retail prices. Make sure that you can do this.

-There are three main types of growth strategies to overcome the strategic planning gap. These are intensive, integrative, and diversification. But within the first two of these there are multiple ways of using employing this general growth strategy. What are they and how do they work?

-Marketers must always be aware of, but not afraid of, their competitors. How do marketers analyze what their competitors are doing in order to gain knowledge about them and assist in creating effective strategies?

-Customer relationship management has become a key aspect in trying to have relationship marketing instead of transactional marketing. What is this concept and how does it work?

-Marketers frequently talk about the concept of a funnel for many things. For example, new ideas, locations, and purchase. How is the concept of a funnel used in these areas?

-New products are the lifeblood of organizations. What can marketers do to try and maintain innovativeness and desirability with new products?