Question: Short Answer Questions ( SAQs ) 1 0 Marks Instructions: Answer the following questions in 3 - 5 sentences. Each question is worth 5 marks.

Short Answer Questions (SAQs)10 Marks
Instructions: Answer the following questions in 3-5 sentences. Each question is worth 5 marks.
What are the main differences between descriptive and predictive analytics? Provide examples of how each could be used in a business context.
Explain the role of data mining in enhancing customer segmentation. Why is it important for businesses to perform accurate segmentation?

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