Short Case Analysis Assignment, Individual Activity.

PURPOSE

This assignment aims to provide students with an opportunity to demonstrate critical thinking as they analyze, evaluate, and apply relevant information regarding the role of business regarding the changing trends that social media has promoted, from an operations management to employee motivation perspective.

Importance

As business students, case analysis assignments will help you apply many essential employability skills necessary for today's ever-changing business environment. Being able to think through the issues presented in the case and offer your insights based on concepts that you have learned in this course, along with relevant research from several different sources, demonstrates your ability to understand and articulate strategies that are needed for today's business environment.

INSTRUCTIONS

Begin by reading "Musk issues ultimatum to staff: Commit to 'hardcore' Twitter or take severance." Then, as you read the Washington Post article, make notes, and consider how operations processes such as employee evaluation, remote work, capacity planning, technological systems, and managing operations affect the technology service industry that Twitter represents. Also, consider how employee motivation may impact the operations process. Reading: https://www.washingtonpost.com/technology/2022/11/16/musk-twitter-emailultimatum-termination/

CASE ANALYSIS QUESTIONS - The following case analysis questions have been modified from the wikiHow (2019) post "How to Analyse a Case Study" - while you will use the website as a guide, include only the content indicated below.

After reading the article, use the case analysis process to write a report about the operational and employee motivational challenges that Disinformation presents in technology service industries like Twitter. First, use this website to help you to understand the elements required for writing a case analysis (https://www.wikihow.com/Analyse-a-Case-Study) along with the questions below to guide you. Then, use the following bold headings to structure your report.

1. BUSINESS ENVIRONMENT - Begin your analysis by discussing the business environment in which Twitter operates. To do this, describe the type of organization that Twitter and two of its competitors are part of; also include brief information about their market and consumers. Finally, discuss any significant changes in the business environment they are operating in; have new things they are doing.

2. BUSINESS STRUCTURE - Next, discuss the management structure, employee base and financial history, including annual revenues and profit of Twitter. Include in your discussion a brief overview of the leaders of Twitter and include any CSR initiatives that the leadership team has embarked on:

3. PROBLEM IDENTIFICATION - Identify the critical issues regarding social media, Disinformation, and Twitter from an operations process perspective, including delivering social media, countering Disinformation, capacity planning, technology systems, managing operations and employee motivation.

4. BUSINESS RESPONSE - Examine the steps that Twitter has taken operationally to deal with Disinformation. Include a chronological progression of actions or steps they could have taken. Please include in your discussion things that they did that were successful and things that were not.

5. RECOMMENDATIONS - Based on what you have researched and studied in this course, identify three things you recommend Twitter do to ensure that operations processes are successful and employees stay motivated. They remain competitive in the eyes of the consumers (CSR may come in here as well). You may need to consider what their competitors have done. Ensure that you use specific examples and support your response with course concepts and appropriate research

6. CONCLUSION - Discuss what changes you would make to Twitter to make your proposed recommendations practical. Then, conclude the discussion by reviewing your findings and emphasizing what you would do differently in this case if you were the leader or operations manager.

7. REFERENCES - include APA in-text citations in the written content for all facts, ideas, statistical information, quotes, or paraphrased information used when writing this analysis. In addition, include a properly formatted reference list on its page at the end of the case analysis report.

8. APPENDIX (OPTIONAL) - Include any meaningful additional data, samples, and images that help to advance your story. Although optional, these elements will strengthen your document and be rewarded as such

Hi, The link is given on top. I highlighted Boldly and reached the same world as it on reach. So it will take you to the right place. Please read that article and answer all these questions. Please help me with this assignment, And I need references. Please write the same word given in the link. highlighted in Bold.

Please do it as soon as possible.

Thanks.

Musk issues ultimatum to staff: Commit to 'hardcore' Twitter or take severance It comes as Musk's first major feature, Twitter's Blue Verified, was halted while the company probes issues that arose from its launch. SAN FRANCISCO Elon Musk issued an ultimatum to Twitter employees Wednesday morning: Commit to a new "hardcore" Twitter or leave the company with severance pay. Twitter is shifting to an engineer-driven operation one that "will need to be extremely hardcore" going forward, according to the midnight email, which was obtained by The Washington Post. Employees were asked to click an icon and respond by Thursday if they wanted to stay. "This will mean working long hours at high intensity," he said. "Only exceptional performance will constitute a passing grade." By mid-Wednesday, members of Twitter's Trust and Safety team who are responsible for keeping hate speech and misinformation off the site were discussing a mass resignation, according to three current employees who spoke on the condition of anonymity for fear of retribution. The email came just a few hours after Musk tweeted he was tabling Twitter's Blue Verified, his first major product since taking over last month as Twitter's owner and chief executive, while the company sorts out issues with the feature following a botched rollout. Inside Twitter, staffers are using the additional time to conduct a postmortem on the launch, trying to understand why impersonations of high-profile individuals and brands spiraled out of control, according to a person with knowledge of the internal discussions who spoke on the condition of anonymity for fear of retribution. According to people familiar with the matter who spoke on the condition of anonymity to describe internal matters, as well as internal and externally compiled data reviewed by The Washington Post, the new service failed to gain much traction during its brief stint skewing toward a few niche communities and threatening Twitter's core advertising revenue. The ultimatum to employees, paired with the Blue launch and its backtrack, served as the culmination of a whirlwind couple of weeks after Musk bought the company for $44 billion late last month, putting the company under significant financial pressure. Musk slashed half of the 7,500 employees who were at Twitter when he took over. The Post previously reported that before taking over, in his pitch to investors, Musk proposed cutting the staff by nearly 75 percent. Musk testifies in trial regarding his pay Musk and Twitter did not respond to requests for comment. Musk is facing pressure to push up the value of Twitter which some analysts have said was actually worth about half of what he paid, partially because of the decline in the markets between his offer in April and its closing in October. Twitter is also expected to owe roughly $1 billion in annual interest on top of recouping the investments of Musk's many equity partners. Musk has said he wants to monetize the platform, focusing on ways to drive revenue. And he's also slashing costs and changing the company's culture, as demonstrated by the overnight email. Musk, who is also CEO of SpaceX and Tesla, is known for his companies' hard-charging cultures and has famously described spending nights in a sleeping bag on the factory floor. On Wednesday, Musk took the stand in Delaware Chancery Court in a trial over a shareholder lawsuit stemming from a compensation package he received as Tesla CEO. He also defended some of his actions at Twitter, including bringing in Tesla engineers to evaluate Twitter's engineering staff. Musk also acknowledged a tweet claiming he had planned to sleep on the Twitter floor until the organization is fixed, a process he expects to be complete by the end of this week, he said in court. Twitter lawyer long weighed safety, free speech. Then Musk called her out. Musk said in the email to staffers that Twitter would be more of an engineering-focused operation going forward and while the design and product management areas would still be important and report to him, he said, "those writing great code will constitute the majority of our team and have the greatest sway." Employees were given instructions for how to stay on with the company. "If you are sure that you want to be part of the new Twitter, please click yes on the link below," read the email, which linked to an online form. Anyone who did not sign the pledge by 5 p.m. Eastern time Thursday would receive three months of severance pay, the message said. Still, multiple employees said they refused to sign any pledge, signaling their frustration with the new direction and the blow it has dealt to staff morale. The workers, who spoke on the condition of anonymity for fear of retribution, said the ultimatum was the final straw. "I'm delighted to know I have the option to leave," one of them said. "I'm not committing to hardcore Twitter." Elon Musk just showed us how not to fire people The Trust and Safety team monitors and polices the site for abuse, hate speech, misinformation and other rule-breaking content. Its role is aimed at fostering a "healthy discourse" on the site, and its ousted leader, Vijaya Gadde, wrote that it did so in the name of "free expression." Many of the members feel that Musk doesn't value their contributions, the employees said. If the team decides to go forward with a mass resignation, it could throw content moderation on the site into chaos something already feared to be in jeopardy after layoffs earlier this month. Meanwhile, advertisers have been pausing spending on the site, hurting Twitter's main source of revenue. Companies including General Motors, Volkswagen and General Mills said they were pausing advertising after Musk took over with some brands acting in conjunction with calls from civil rights groups to do so. That was exacerbated last month when Musk tweeted a link to an article laden with unsupported conspiracy theories about the attack on Paul Pelosi, the husband of House Speaker Nancy Pelosi (D-Calif.). Layoff spree in Silicon Valley spells end of an era for Big Tech A week ago, Musk launched a new $7.99 service that placed a blue check mark which had previously served as a signal that an account was verified on accounts that signed up via iOS, Apple's mobile operating system. Quickly, accounts impersonating everyone from President Biden to LeBron James popped up, causing massive confusion. Sign-ups were paused last week, and Musk announced via a tweet late Tuesday that the service wouldn't relaunch until Nov. 29, "to make sure that it is rock solid." The Blue Verified debacle, in which some major brands were impersonated, added to advertisers' concerns. The Post reported this week that a fake tweet using the name and logo of Eli Lilly may have cost Twitter millions, after the pharmaceutical giant paused ad spending on the site. Hi this the article please read and answer the questions as soon as possible thanks