Short case study Challenges for YANIX Imagine a developing country where workers like their beer and like it cheap to the extent that alcohol use has become a serious public health problem. Now imagine you are the country manager there for a multinational corporation YANIX that profits by selling alcoholic beverages. Your goal is to gain more market share. Is this anywhere for values to hold sway? Heres how the story taken place in Kenya. UK-headquartered YANIX, the worlds leading producer of premium alcoholic beverages, entered the market with a large investment in East African Breweries but cant match the low price of its competition. That is because the competition was home brew, subject to no standards or inspections and sold out of garages. Illicit beer was downright dangerous in a country where water supplies are often contaminated it was known to cause blindness as well as the intense hangovers and related illnesses that routinely lowered productivity in Kenyas labor-intensive industries. But it is popular because, with no government taxes added to its price, it offers the most sips for the shilling. YANIX has the benefit of local talent with global thinking who can recognize the opportunity in the situation and seize it. (Over the years, the company encouraged members of the internationally educated African diaspora to return to Africa at expatriate pay rates.) Using YANIXs global resources, including a web-based innovation tool, you start attacking the problem. Importantly and beneficially for everyone, you put the focus on the best outcome for society as well. Questions: 1. Identify and list the problems and obstacles you, as the country manager of YANIX, found in Kenya. 2. Propose changes and explain how your actions would solve the problems in the country and, finally, gain the market share there.