SHORT QUESTION (ESSAY / CASE STUDY / EXERCISE)

Answer ALL questions below. [20 marks]

Question 1 (10 marks)

Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses. In fact, marketing involves various types of entities. Use relevant examples from different industries to discuss the categories of industries or entities that marketing professional are responsible for marketing.

Question 2 (10 marks)

Work specialization allow managers to break complex tasks into smaller, more precise tasks that individual employees can complete. Briefly explain the evolution of specialisation and outline the reasons for specialisation of work.

Essay Guidelines

Please take note of the following guidelines:

The length of your answers to each question should be in line with the mark allocation.

Your assignment must include a Table of Contents page.

Text: Font: Times New Roman (12), Spacing: 1.5 lines

All text must be justified at each margin.

References- At least 8 academic sources of reference must be used. (These include textbooks, journal articles and internet sources that are relevant to your field of study. MODULE

INTRODUCTION TO FUNCTIONAL AREAS OF MANAGEMENT

YEAR

1 INTAKE

JANUARY 2020 SEMESTER 2 TOTAL MARKS PLEASE LEAVE THIS FONT:TIMES NEW ROMAN