Short Report #4 - Marketing Manager You are the assistant marketing manager for Jack of all...

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Short Report #4 - Marketing Manager You are the assistant marketing manager for Jack of all Fades, a chain of barber shops in the St. Louis area that focuses on cutting all different types of hair for all different types of people. Recently, you and your team have been running advertisements on Facebook to get people to click through to your website. Your boss, the lead marketing manager Harry Styles, has sent you the following email: Assistant Marketing Manager, We have the results from our first Facebook ad campaign. The following table summarizes the results broken down by age and whether the person seeing the add clicked through. Age 40 or under Clicked Through Did Not Click 85 Age more than 40 65 Total 150 590 260 850 675 325 1000 Total For our up(combing) (pun intended) campaign, I want to make it as effective as possible, a cut above all other ad campaigns! I'm thinking that since 85 (or 56.7%) of the 150 people who clicked through to our website are age 40 or less, we should focus our ads to only younger people. I'm not great with number though, and since I know you had a stats class in college, I wanted to get your opinion. Should we focus our adds only to those age 40 and under or should we do something else? Thanks, Harry Styles Write a short (100-400 word) email response to your boss Harry Styles. In your response, state whether you think it would be best to target the ads to (Age 40 or under) or to (Age more than 40). Explain your reasoning. You do not need to show your work, but you will want to calculate, interpret, and compare the probability of clicking through conditional on being (Age 40 or under) and the probability of clicking through conditional on being (Age more than 40). Short Report #4 - Marketing Manager You are the assistant marketing manager for Jack of all Fades, a chain of barber shops in the St. Louis area that focuses on cutting all different types of hair for all different types of people. Recently, you and your team have been running advertisements on Facebook to get people to click through to your website. Your boss, the lead marketing manager Harry Styles, has sent you the following email: Assistant Marketing Manager, We have the results from our first Facebook ad campaign. The following table summarizes the results broken down by age and whether the person seeing the add clicked through. Age 40 or under Clicked Through Did Not Click 85 Age more than 40 65 Total 150 590 260 850 675 325 1000 Total For our up(combing) (pun intended) campaign, I want to make it as effective as possible, a cut above all other ad campaigns! I'm thinking that since 85 (or 56.7%) of the 150 people who clicked through to our website are age 40 or less, we should focus our ads to only younger people. I'm not great with number though, and since I know you had a stats class in college, I wanted to get your opinion. Should we focus our adds only to those age 40 and under or should we do something else? Thanks, Harry Styles Write a short (100-400 word) email response to your boss Harry Styles. In your response, state whether you think it would be best to target the ads to (Age 40 or under) or to (Age more than 40). Explain your reasoning. You do not need to show your work, but you will want to calculate, interpret, and compare the probability of clicking through conditional on being (Age 40 or under) and the probability of clicking through conditional on being (Age more than 40).