Short$-$term slogans are usually built on the $($a$)\_\_\_\_\_\_\_\_\_\_\_,$ while long$-$term slogans are usually founded on the $($b$)\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Group of answer choices

$($a$)$ Value proposition $($b$)$ Brand purpose

$($a$)$ Brand persona $($b$)$ Brand personality

$($a$)$ Brand purpose $($b$)$ Value proposition

$($a$)$ Emotions $($b$)$ Brand attributes

$($a$)$ Brand attributes $($b$)$ Emotions