Short-Answer Questions

Directions: Analyze the documents and answer the short-answer questions that follow each document.

Document 1

Primary market research is tailored to a company's particular needs and is conducted either by you or by a company that you pay to conduct the research for you. Focus groups, and observation are examples of primary market research

Primary research delivers more specific results than secondary research, which is an especially important consideration when you're launching a new product or serviceThe downside of professionally conducted primary market research is that it can be

1a. Can you provide two additional examples of primary research? [5]

b What is one potential downside of using primary research ? [5]