Short-Term Business Decisios E25-11 Making special pricing decisions Learning Objective hertown Sunglasses sell for about $154 per pair. Suppose that the company incurs the following average costs per pair: 1. $340,000 Direct materials $ 39 Direct labor 15 Variable manufacturing overheacd Variable selling expenses Fixed manufacturing overhead 20* Total cost S 83 $2,050,000 Total fixed manufacturing overhead/ 102,500 Pairs of sunglasses Newtown has enough idle capacity to accept a one-time-only special order from Water Shades for 17,000 pairs of sunglases at $80 per p variable selling expenses for the order. Requirements pair. Newtown will not incur any 1. How would accepting the order affect Newtown's operating income? In addition to the special order's effect on profits, what other (longer-term qualitative) factors should Newtown's managers consider in deciding whether to accept the order? Newtown's marketing manager, Peter Kyler, argues against accepting the special order because the offer price of $80 is less than Newtown's $83 cost to make the sunglasses. Kyler asks you, as one of Newtown's staff accountants, to explain whether his analysis is correct. What would you say? 2