Question: Should A 2 Milk position themselves as a disruptive technology and target a lower their target or a new category that Nestle is not currently

Should A

2

Milk position themselves as a disruptive technology and target a lower their target or a new category that Nestle is not currently targeting? Or should A

2

position themselves as a sustaining innovation and go head to head with Nestle?Should A

2

Milk position themselves as a disruptive technology and target a lower their target or a new category that Nestle is not currently targeting? Or should A

2

position themselves as a sustaining innovation and go head to head with Nestle?

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