should always be a complement to strengthen the message, not a device to convey the benefits for the salesperson. Metaphors Synonyms Trial closes Handouts Question 47 (2 points) The term refers to what happens when the salesperson and customer combine their expertise and knowledge to define the solution with the optimal value. Opportunity Persuasion Co-creation Signaling A(n) is what the customer believes the product or service will accomplish for them. Assumption Customer's vision Customer's ROI Opportunity cost Question 49 (2 points) Salespeople should keep the in mind when designing their presentation. Audience Marketing team Administrative assistant Boss