should be about 2 paragraphs please and its due in 2 hours, hope someone can help

DISCUSSION TOPIC/QUESTIONS Which form of experimentation (i.e. laboratory experiment or field experiment) is more useful in marketing research? Why? When should a researcher choose a field experiment over a laboratory experiment? Discuss with an example. Test marketing is a field test of a new product or marketing mix element(s) of a current product using experimental or quasi- experimental designs. There are three types of text markets: standard test market, controlled test market, and simulated test market. If fast-food chains test customers' preferences for new formulations of menu items in test kitchens, which form of test market is most appropriate for this experiment? Why? Search entries or author Unread Subscribe