Question: Should firms begin their strategic planning process by setting vision and mission and then go on to analyze its environment? Or, should firms first consider

Should firms begin their strategic planning process by setting vision and mission and then go on to analyze its environment? Or, should firms first consider their environment and then shape vision and mission around it? What are benefits and drawbacks to each approach?

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The strategic planning process in firms can start with either setting the vision and mission first or by analyzing the environment first Each approach has its merits and challenges and the choice ofte... View full answer

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