Question: Should Grand Central Publishing continue to bid for Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Why?

Should Grand Central Publishing continue to bid for Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Why?

2. What is the role of authors, agents, and publishers in the book acquisition process? Who benefits most from the auction system?

3. How would you characterize the product development and marketing process at Grand Central Publishing? Is it generally successful?

4. would you compare "Dewey" to "Marley" In what sense?

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To address these questions lets dive in one by one 1 Strategy for Grand Central Publishing regarding Dewey The determination of whether Grand Central Publishing should continue to bid for Dewey wait f... View full answer

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