Should Grand Central Publishing continue to bid for Dewey, wait for the scheduled auction with several interested
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Question:
Should Grand Central Publishing continue to bid for Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Why?
2. What is the role of authors, agents, and publishers in the book acquisition process? Who benefits most from the auction system?
3. How would you characterize the product development and marketing process at Grand Central Publishing? Is it generally successful?
4. would you compare "Dewey" to "Marley" In what sense?
Related Book For
Financial Management for Public Health and Not for Profit Organizations
ISBN: 978-0132805667
4th edition
Authors: Steven A. Finkler, Thad Calabrese
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