Should the brand continue to develop separate campaigns for the Hispanic and the general market audiences? What are the advantages and disadvantages of doing so$?$

Given the test results in case Exhibits $5$ and $6,$ how should the brand proceed? Does the brand have a strategic challenge $($i$.$e$.,$ segmentation, targeting or positioning$),$ a creative challenge$$or both? Should the brand make changes in the creative brief? If so$,$ where are changes merited? $[$Hint: review the $$Moving Forward$$ section of the case to better understand the question.$]$

What implications does the rise of new entrants from Mexico have on Modelo$$s own brand and positioning?