Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn.

Take a position: Marketing spend should be maintained or increased during a recession or economic

downturn versus Marketing spend should be cut along with all the other spending in the organisation.