Should we raise the subscription rate for our print edition? 1`. Provide a list of the cash flow components. What spending would the decision change, and how? Note that you do not have to include any numbers, just the things you could easily describe with an amount of cash. 2. Provide a list of the qualitative components of the decision. That is, what would the decision affect that is not measurable in cash flow terms (e.g., employee morale, company reputation, customer relationships)? 3. Finally, state what you believe are the most important items from #1 and #2 in making this kind of decision.