Question: Show me the steps to solve 4 Case Study: Transforming Colchester Borough Council ( CBC ) through behaviour change. local authorities, CBC is implementing an

Show me the steps to solve 4 Case Study: Transforming Colchester Borough Council (CBC) through behaviour change. local authorities, CBC is implementing an organisation-wide transformation programme to help overcome a funding gap by saving 4 million between 2014 and 2017, and 2 million for each of the next two years. Hence, managing demand through behaviour change approach to transformation. To change customers behaviour the organisation must first develop new behaviours itself. The objective is to realise 1million of the 4million total savings between 2014 and 2017 coming from redesigning customer journeys and influencing customer behaviour. Their approach has been to evaluate and capture the learning arising from a series of pilot projects employing behavioural insight techniques to develop a behaviour change framework for practitioners. The learning generated by these pilots has been developed into staff training geared towards cultivating the capacity of the organisation to employ and apply behavioural insights to service transformation. The project tested three different interventions on three groups drawn from a random sample of 7,100 households to reduce food waste. Group1 were encouraged to use an online portal to measure and incentivise recycling. Group2 had the message on their food caddy redesigned and simplified which increased their use of the food caddy and reduced the amount of food placed in their black bags by quarter of a kilogram weekly. Group3 acted as the control group without intervention. In contrast, there was no change in control groups or online portal. Another pilotproject sought to increase payments from residents claiming Council Tax Support. Encouraging early recovery reduces the cost, time of enforcement, number of people sent to court and receiving bailiff action. CBC tested three approaches with 3different groups of people in arrears. Group1 received a phone call to encourage payment group2 text message encouraging payment, control group received no intervention. Two-thirds made a payment, 11% more than in the control group. The approach was adopted as business-as-usual and in first 6month generated 60,643. By reducing the number of cases that reach final stage, CBC avoided the costs associated with processing court action and chasing these debts. CBC have developed framework comprised of top leadership, championing behaviour change techniques, raising awareness, promoting project management where insight and engagement measurement and evaluation are built into projects from the start. Dedicated Officer is responsible to encourage staff to use support trial. Behaviour Change training is available and offered at all levels for three hours. CBCs ambitious goals are to shift customer contact from phone, face-to-face to the web which can be a win-win for both council and customer. In support, CBC re-designed and simplified their website and online forms, trained over 30 Online Champions. These helped CBC to increase the online transactions by 89%, and reduce face-to-face contact. Outcome CBC estimates that these techniques have helped them save 300,000 in 2013-2014,400,000 during 2014-2015 with a further 300,000 projected for 2015-2016. The main challenges were cultural change among staff. CBC is seeking to cease accepting cash payments, by reducing the number of services accepting cash payments.
Question: Stakeholders can, literally, make or break a project, either through their support for or interference in a project. The cost of making a change based on a request by a stakeholder goes up throughout the project, so it is important to prevent changes by engaging the stakeholders as early as possible. Use the chart that outlines the contents of the four processes devoted to Stakeholder Management and describe the application of the four processes to the case study project. (40 marks

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