Shun purchased a dress through an online boutique. She was at work when it arrived and forgot to try it on. Shun tried on the dress about 14 days after receiving it and didn't like how it fit. She decided she would return it. Shun was busy and didn't have time to go online and complete a return request. Forty days later, Shun discovered that the company has a strict 30-day return policy and she is now unable to return the dress. Which actions do you recommend for the online boutique to improve customer satisfaction?

Answer rating: 100% (QA)

ANSWER To improve customer satisfaction the online boutique could take the following actions Clear and Visible Return Policy Ensure that the return po... View the full answer