Side Launch Brewing Company Chapter 6 Case Study#6 Looks Matter

i dont know know how to answer these following questions. I am stuck in these questions. can you please help me. these are the following questions in which i stuck:-

1.What is the "problem" a craft beer drinker has recognized by the time he or she arrives at a retailer to purchase beer?

2.When craft beer consumers use sources like Ratebeer, what stage(s) in the purchase decision process are they encountering?

3.Much of what is said in this case emphasizes the importance of labelling in the purchase decision process for a craft beer drinker. Discuss some of the ways in which this plays into individual, social, psychological, and even cultural influencers of the purchase decision process.