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Table of Contents

Module $3$: Who Will You Sell To$?$

Module $3$ Discussion $1$: General Motors

Module $3$ Discussion $1$: General Motors

General Motors is one of the largest automakers in the world possessing a diverse product line. It would be assumed they have instant diversity and market appeal but with growing competition, how you attract your target market should not be taken for granted especially with the different generations. How should General Motors market differently to Millennials, Generation X$,$ and Baby Boomers?