Siemens is used b workplac informati add in a posts vid Siemens AG is a global technology company headquar- tered in Munich and Berlin. It maintains a global work- force of 360,000 employees. It operates in nine business segments: power and gas; wind power and renewables; energy management; building technologies; mobility; dig- ital factory; process industries and drives; healthineers; nd financial services. The company's product categories include: automation, building technologies, drive technol- ogy, healthcare, mobility, energy, financing, consumer prod- ucts, and services. Its services categories include industry services, energy services, healthcare services, rail and road solutions services, logistics and airport solutions services, home appliances services, and building technologies ser- vices. The mission at Siemens is simply:"We make real what matters." The corporate culture emphasizes ownership, with every employee taking personal responsibility for the success of the company. alerted v started us with the back fror The com Siemens North Am of Siemen ious corpo Discussic 1. How c upwar 2. How d implen cess m In order to achieve its mission and vision, Siemens invests significant resources to support internal communication processes to keep its workforce in the loop" and "on the same page." The formal objective of Siemens's internal com- munication systems is: "To foster engagement while helping employees understand the company's business objectives and how they fit into them." Siemens believes in the impor- tance of involving employees in the communication pro- cess by asking them to view themselves as ambassadors for the company. Online communications are kept as new and up to date as possible for employees. This is possible due to a dedicated online communications team that works to refresh content on a regular basis. The company also utilizes social media options so that employees can comment on content posted on the company's website and provide rat- ings and other feedback to the company. It also includes a polling function so that the company can assess employee attitudes regarding various issues. 3. How d feedba 4. What t the Sie or mini 5. In your ees the via soci compar Siemens has integrated an application called Yammer that is used by employees to have ongoing conversations about workplace issues online. It is also a useful tool for sharing information about these issues with employees. In order to add in another dimension to the communications, Siemens the Siemens communication system attempt to eliminate 5. In your opinion, is it a good or bad idea to give employ- via social media? Does this transparency help or hurt the ny headquar- global work- nine business renewables; mobility; dig- healthineers; posts videos and blogging platforms so that users can be ct categories alerted when new stories are posted. Executives have also drive technol- started using the blog feature on the website to communicate msumer prod with the workforce about issues and changes and to get feed. lude industry back from them. rail and road The company publishes a monthly global magazine called tions services, Siemens World, with each region receiving its own edition. In hnologies ser North America, employees receive a division-specific version nake real what of Siemens World.This publication includes articles about var es ownership, ious corporate programs and events. asibility for the femens invests Discussion Questions communication 1. How does the Siemens communication system support P" and "on the upward, downward, and horizontal communication? s internal com- t while helping 2. How does the Siemens communication system reflect the ness objectives implementation of the interpersonal communication pro- s in the impor- cess model? unication pro- 3. How does the Siemens communication system support mbassadors for feedback? ept as new and is possible due 4. What types of barriers to effective communication does m that works to any also utilizes or minimize? in comment on and provide rat- also includes a ees the ability to poll, rate, and discuss company assess employee company's culture and reputation? issues